Virtual Photography
The fusion of 3D and Photography – as authentic as in reality.
With Virtual Photography, a photo is created directly on the computer rather than being taken with a camera. Such an image is indistinguishable from a real photograph regarding image quality.
This makes it possible to visualize and produce photorealistic assets and designs that are not only true to life but also independent of environmental conditions such as light and space. For example, 3D models can be combined with 2D assets, such as virtual shots of backgrounds, to stage and display entire 3D landscapes in high quality.
Your benefits
Creating a virtual photo or rendering costs much less money than the classic appointment with a business photographer. You don't need an elaborate photo studio with photo shooting, staff and expensive equipment for visualization. This saves the client time and money. Especially because the photo does not need any post-processing in the end. Especially when a product is to be shown in several perspectives, renderings and configurations (components, color, surface), virtual 3D visualization is the ideal solution.
Complex products often consist of many individual parts. In addition, parts of the product may be produced in different places in the world and only later assembled centrally. This is precisely where Virtual Photography offers a remedy and can save a lot of time when creating the product photo. The individual parts do not have to be sent back and forth for the product photo. It is enough for our specialists to have the data and dimensions of the parts and then assemble them in a virtual photo-realistic image.
Another advantage for you: Changes to the product photo can be made directly and without much effort. Because every detail can be further optimized or changed. All according to your wishes - with quality always in view. Virtual Photography is particularly suitable for the fast-moving online business in e-Commerce. Your online store now sells the new popular shoes in red and blue? No problem. We create the virtual photo of your new top sellers in no time. With traditional photography, you would first have to come to the photo studio with the new shoes and the shot would then have to go to post-processing.
Recognize the trend towards 3D Designs and Virtual Photography
Many companies and clients have not been able to access the help of photo studios and professional photographers in the days of home office and lockdown. Instead, to visualize their projects and products, many brands have reoriented and discovered virtual photography as the tool that can represent their products in a cost-effective and photorealistic way.
Supported by Artificial Intelligence, 2D photos can now be transformed into full 3D renderings, with depth and shadows that react to virtual light and adjust accordingly. So the rendering is almost indistinguishable from reality. And all this without post-processing.
Companies such as Adobe, which specialize in 3D design and photo editing, are recognizing the desire of customers to redesign their design process and are offering new tools accordingly. IKEA, for example, began using 3D models of its furniture years ago. Lowe's has already digitized its entire product catalog using Adobe and prepared it in 3D. In the future, companies will be able to use the same tools to simplify their design process.
Benefit from our many years of experience
The VUCX Visual Effects (VFX) Team is your specialist for the creation of high-quality photorealistic virtual photos and renderings that are indistinguishable from reality. This is not just about sterile visualization of products using 3D. Making virtual images photorealistic is an art and a science at the same time.
Our team around director and photographer Ercin Filizli combines 20 years of experience in Virtual Photography. Benefit from our Visual Effects (VFX) Know How, which we also used for many production pieces like "Die Gustloff".
You can also look at how we helped Merten to present their product line in an optimal way. Our specialists were able to capture every little detail and make it come alive for the customer. All with the help of virtual photography.
The main questions – FAQ
Does a virtual photo look different from an analog one?
No. In fact, it's often the case that a virtual photo doesn't need extensive post-processing, such as retouching unwanted reflections or imperfections like fingerprints or dust. So you could even say that a virtual photo often looks even better than an analog shot.
In what form will I receive the virtual 3D photos?
You will receive the virtual photo as an image file, just like a classic analog photo.
What is the cost of a virtual photo?
The cost of a virtual photo is very individual and depends entirely on the content of the shot. Is it a simple product photo of a single product or a visualization of a whole room or a whole world.
Is there a quantity discount?
Not initially. However, the creation of variants will be cheaper. For example, if you only want to adjust the color, a small detail, or the angle of an existing photo, the effort and therefore the cost is much less than creating a completely new image.
Can I give feedback to the photos before they are finalized?
Yes. We develop and design the virtual photo together with you from start to finish and can also respond to your individual wishes during the process.
Can certain CI specifications be taken into account?
Of course we can. We will take your specifications into account.
What is the resolution of the 3D product photos?
There are no limits to the resolution of a virtual photograph. It will be oriented toward your requirements.
What rights of use are associated with the product photos?
Basically, the full rights of use of the photograph lie with the customer. However, the purpose of use and rights should be discussed in detail at the beginning of the project.
VUCX utilizes AI and 3D Models for realistic Photography
At VUCX, we are at the forefront of using bleeding-edge technology to enhance our creative visual effects (VFX) work. Our team of 3D experts constantly incorporates new tools and techniques, such as Generative AI, into our daily work routine to bring our clients the most cutting-edge and realistic virtual photography possible. By blending these advanced technologies with our artistic expertise, we can produce photorealistic assets and designs that meet and exceed our client's expectations. With our commitment to pushing the boundaries of what is possible in Virtual Photography, you can trust the VUCX 3D team to deliver exceptional results that will leave a lasting impression on your audience.
Strategy, Consulting