Are you looking for Strategic Brand Consulting?
Together towards a strong Brand Strategy
As experts in strategic brand consulting, we support you in the development of your Brand Strategy and the appropriate marketing toolbox - both digital and across all touchpoints.
An important aspect of our work is the definition and embedding of your Brand Values. These brand values are crucial, as they form the core of the brand and enable a clear communicative Brand Positioning and brand differentiation in the competitive landscape. Our approach is based on in-depth analyses and focuses on strategies to increase your brand resonance and market presence, and to authentically convey your Brand Values.
Discover concrete examples and case studies of how our strategic brand consulting has contributed to long-term success and a clear Brand Identity.
A strategy that is not implemented remains a fantasy.
VUCX - Your strategic marketing consulting partner with implementation expertise.
Brand Development with system
From building to fostering - Strategic Brand Management
Actively invest in brand building, brand shaping and the development of your brand to strengthen your company. Strategic brand consulting makes a significant contribution to the effective implementation of your branding strategies.
Excellent branding creates a strong mental image in the minds of your customers and promotes the building of relationships and customer loyalty. A clear and strong brand retains existing customers for longer and significantly increases your chances of winning new customers.
The importance and value contribution of brands are widely recognized. There is a wealth of outstanding literature on the topic of brand management and brand leadership.
However, the answer to the following question remains difficult:
How to develop a Successful Brand?
We support you in building, designing and expanding your brand. From Brand Analysis and Brand Strategy to Marketing.
Contact us for a workshop on Brand Strategy Development or an initial Brand Consulting session:
What do we mean by Strategic Brand Consulting?
The most important part of our process is the understanding of the actual needs of the customer. With this knowledge, the following question can be answered more accurately:
Who is my target group?
Who could become my customer?
It is not primarily about just describing the target group. That says little about the actual needs of potential customers.
For targeted customer outreach, it is necessary to develop meaningful person profiles or target group profiles.
Using Design Thinking, we develop sustainable, implementable strategic recommendations. Learn more about Design Thinking.
In order to design successful solutions, it is important to first ask the right questions. It starts with an understanding of the views and needs of your customers. With feeling, empathy and facts, it is necessary to determine which topics drive the consumers.
The basis is created by the VUCX Insight Diamond. Based on the following insights:
- Brand Insight
- Cultural Insight
- Market Insight
- Consumer Insight
Insight Diamonds are a visual tool used in market research and marketing to examine and understand the thoughts and feelings of customers or consumers. The term "Insight Diamond" is derived from the shape of a diamond, where the four facets of the diamond represent different aspects of the Customer Experience:
- Thoughts - What does the customer think about the company, product or brand?
- Feelings - How does the customer feel when using the product or experiencing the Brand?
- Behavior - How does the customer act in relation to the product or brand?
- Context - In what context is the product or Brand used?
The goal of Insight Diamonds is to gain deeper insights into the experiences and perspectives of customers in order to develop better marketing strategies and campaigns. They are often used in conjunction with qualitative market research methods such as focus groups or in-depth interviews.
Our approach is based on collaboration with our clients. We help you expand your business through Strategic Brand Solutions. A deep understanding of the business environment, together with an understanding of customer needs, is the way to uncover potential opportunities and drive business transformation quickly and effectively.
Through the design and moderation of Workshops, Consultations, interviews, Observation and Analysis Methods, we are able to deconstruct the Customer Journey and the brand scenario, and recognize which of the touchpoints have the greatest impact and relevance. These offer the greatest potential for improvement and are therefore our main focus when developing ways to improve the Customer Experience.
The results have proven to us that this is the right approach to have a positive impact on brand perception and business performance.
However, it is also important that when using techniques and approaches to understand target groups as well as segmenting these target groups, they are always considered in the context of the respective target group and the marketing environment and not generalized. Each consumer group is individual and has its own needs and preferences that must be taken into account.
Finally, it is important that approaches and segmentation methods are always critically questioned and that other perspectives and approaches are also considered. There is no single "right" way to segment target groups or conduct marketing activities, but there are many different approaches and methods that can be suitable depending on the situation and objective.
What does Persona mean for Brand Strategy Consulting?
There are different positions or characteristics of the term Persona:
- Persona Development is based on demographic or Social Science attributes. Characterizes exemplarily person(s) in a user group. They represent ideal-typical user groups or customer groups and represent demographic segments. An example to this concept: LOHAS - Lifestyle of Health and Sustainability.
- Persona Development based on Design Thinking Methods. In Design Thinking, the Persona is the focus of needs. This does not mean that demographic and socio-economic criteria should be ignored. Rather, it extends the first term. It puts the customer and his needs at the center of attention.
An initial understanding of the customer's actual needs can be derived from theoretical analyses. These are then based on demographic and socio-economic criteria. However, this target group is only a theoretical target description. For example, the description of a male between 25 and 39 years of age, higher earner, and married says little about the needs of this target group.
It is important to observe the customers' behavior and conclude on the actual demands of the people. Only then will you gain a deeper understanding of the actual needs of your potential customers.
Success with the target group
What makes Brands successful?
Summarized: Show, don't tell
Brand Strategies in the Digital era
Inspire users for your Brand
Developing successful Brand Strategies in the mobile-digital age has become a complex task.
We consult and guide you on your way with customized consulting and solutions for your Brand Management.
With over 25 years of international experience, we are experts in developing Communication Strategies.
We assist you in consistently delivering on the Brand Promise and staying consistent with your company's Brand Identity.
Whether you're a startup, a large corporation, or an institution, we work together to develop and implement Marketing Communications Solutions that add value to your Brand.
In collaboration with our other Online Marketing Services, for example, Search Engine Optimization with internal and external SEO Experts, we create a positive user experience for your brand.
A successful Brand Strategy requires a positive User Experience. This positive UX plays a crucial role in the Digital Marketing Mix.
Learn more about User Experience and how you can analyze it at: Customer Journey Map
Strategic Brand Consulting with implementation expertise.
The Process of Brand Building is complex. It takes time to establish Brand image and Brand awareness.
This makes it all the more important to derive strategic recommendations with actionable tactics.
Brand Management in times of Social Media
By consuming and sharing content with a simple click on the screen, Social Media has allowed people and companies to shape public opinion and take action like never before. Social Media has grown into an important Marketing channel.
It enables Brands to improve their customer loyalty and customer interaction. However, the challenge is increasing difficulty in attracting the attention of Social Media users.
Therefore, Brands must develop a well-thought-out and target group-specific Content Strategy that is informative and appealing to assert itself successfully.
Strategy, Consulting