Max Factor -
123 More Me Campaign
For the MAX FACTOR cosmetics brand, VUCX designed the new German retail and e-commerce campaign 123 MORE ME.
The idea is as simple as it is powerful: 3 products that together emphasise the individual beauty of women and give them the security to appear more confident and radiant.
Less "Lost in Foundation", more lightness and self-confidence.


About the Customer: COTY is a New York based, world-leading perfume and cosmetics company that produces cosmetics, skin care, fragrance, hair color and styling products. Some of Coty's iconic brands: Adidas, Hugo Boss, Calvin Klein, Chloé, David Beckham, Lancaster, Manhattan and Max Factor.
Shelf Wobblers & Stickers for the Beauty Bar


Print Ads
The campaign will be widely communicated in print magazines such as BARBARA, COSMOPOLITAN or GALA, as well as in drugstore customer magazines.

Make-Up Artist
meets Influencer -
Tutorial Videos
Especially influential: for Instagram and YouTube we shoot tutorials with the prominent support of Max Factor Make-up Artist Christina Vacirca and influencer Tara.
2 Drehtage für 5 Looks in je nur 3 Steps – herausgekommen ist dabei u.a. dieser Spot für YouTube für den modernen, frischen Look.