Case

Max Factor -
123 More Me Campaign

For the MAX FACTOR cosmetics brand, VUCX designed the new German retail and e-commerce campaign 123 MORE ME.

The idea is as simple as it is powerful: 3 products that together emphasise the individual beauty of women and give them the security to appear more confident and radiant.

Less "Lost in Foundation", more lightness and self-confidence.

Max Factor hero

POS: Displays &
Beauty Bar Assets

We incorporate the sales-oriented idea in high-quality designs for the beauty bar at the POS and for e-commerce.

With elaborate beauty retouching, CGI renderings and a look & feel that conveys the brand's high-quality claim, we implement an attention-grabbing campaign for end customers.

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POS
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COTY

About the Customer: COTY is a New York based, world-leading perfume and cosmetics company that produces cosmetics, skin care, fragrance, hair color and styling products. Some of Coty's iconic brands: Adidas, Hugo Boss, Calvin Klein, Chloé, David Beckham, Lancaster, Manhattan and Max Factor.

Shelf Wobblers & Stickers for the Beauty Bar

Print Ads

The campaign will be widely communicated in print magazines such as BARBARA, COSMOPOLITAN or GALA, as well as in drugstore customer magazines. 

Make-Up Artist
meets Influencer -
Tutorial Videos

Especially influential: for Instagram and YouTube we shoot tutorials with the prominent support of Max Factor Make-up Artist Christina Vacirca and influencer Tara.

2 Drehtage für 5 Looks in je nur 3 Steps – herausgekommen ist dabei u.a. dieser Spot für YouTube für den modernen, frischen Look.