Advertising Film Production
We get your Brand moving - with an Advertising Film that gets to the heart of your message!
Implementation expertise with brand understanding from VUCX - for clients such as BOSS, Lacoste, Flaconi, WD40 and Volkswagen.
What is an Advertising Film anyway? A definition:
An Advertising Film should appeal to the viewer on an emotional level. It should create an incentive to buy and a feeling for a brand or product. The commercial should remain in the viewer's memory so that the core message is anchored in the subconscious and increases curiosity about the product or brand. Ultimately, the aim is to introduce the customer to the brand with a call to action.
The Advertising Film is short and usually runs between 6 and 90 seconds. The design possibilities are limitless. The only important thing is that the message is not too complicated and can be clearly grasped and understood by the viewer. The core message can serve different objectives. Do you want to increase sales, improve your own image or increase your reach? In Marketing, the Advertising Film is THE tool to get your message across to a wide audience.
What types of Advertising Films are there?
Advertising Films also present stories that make use of certain genres. These can be roughly divided into: Drama, Animator, Storyteller, Therapy or Sex Sells. We discuss with you in the concept phase which genre is best suited to your Brand.
Advantages of an Advertising Film
A major advantage of Advertising Films is that the viewer is addressed visually and acoustically. This means that the film can attract the viewer's attention more quickly than a photo, for example, because the more senses are addressed, the better the message can be absorbed by the viewer.
The Advertising Film helps you and your company to increase sales, make it easier for customers to make a purchase decision and improve your own Google Ranking. High-quality Advertising Films also ensure that the reach of your Brand increases and more attention is created for your product. With the help of an Advertising Film, you can emotionally charge the brand or product and, above all, stand out better from the competition. You can better present your own profile and highlight what is really unique about your Brand.
In the end, a good Advertising Film leaves no questions unanswered!
Procedure of an Advertising Film Production
We bring your product to life and speak directly to your viewers and customers. With content-rich films that inspire and entertain your target group. No matter what industry you come from and whether it's a small or large production. We always find the right set-up and guide your Brand to its goal.
1. Briefing
It all starts with an initial discussion. Together we find out whether your product should be presented in an emotional or more fact-oriented way. In the emotional version, we create a funny or exciting story that appeals to the viewer's emotions. Fact-oriented Advertising Films are more convincing due to the focus on the USP's (Unique Selling Proposition) of the product and the technical advantages. So the first step is to find out which way to go here and in which light we can best present your Brand. Now we get to work on the concept for the film.
2. Concept phase
In the concept phase, we develop a storyboard that defines the scenic realization of the film and is specifically tailored to the target group of your brand. Based on this, we write a detailed script that captures all the details of the film, such as the voiceover. In this phase, we also determine how many seconds the clip should run.
3. Production
Now we are starting film production. Our expertise ranges from real filming with real actors to animated content (motion graphics) and VFX to 3D-supported clips. We take care of the entire filming preparation including location scouting, technical equipment, props, protagonists and team booking and ensure that everything runs smoothly on the shooting days. Our executive producers are familiar with the challenges of large and small productions and keep an eye on timings, professional implementation on location and the needs of everyone involved. So roll the camera!
4. Post Production
In post-production, we first create the rough cut and present you with a first version. Now you can give us feedback and tell us what you like and what you don't like. We implement your change requests directly and get down to the finishing touches.We bring the filmed material to life in our editing suites. Using animations, graphic elements and sound effects, we create your Advertising Film. Depending on the channel, the material can be adapted accordingly. Whether for Social Media or your own company website. We will be happy to advise you.
5. Dissemination
Your Advertising Film is ready and can now be disseminated via the appropriate channels. We can also help you with this and support you in publishing and adapting it for other channels, such as Social Media. We are also happy to help you with other Marketing questions. So lights out, spotlight on.
Why produce an Advertising Film with VUCX?
We are with you. From the first meeting, the idea, to the development of the concept, right through to publication, we are at your side and use all our expertise to make your film project something very special. We have worked hard to acquire our expertise. Ercin Filizli has been active as a producer and director for over 25 years. Starting as a TV Producer in New York in the 90s, he was responsible for the production of "Ford Models Supermodel of the World", on which the programme "Germany's Next Topmodel" is based.
Ercin Filizli's credits also include numerous documentaries and production activities for public and private TV stations such as WDR, RTL, SAT 1 and Premiere (now Sky). At the music channel VIVA, he established a functional structure between the Technical and Editorial Departments and took over the management of On-air Promotion. The success of Ercin Filizli's performance secured him the attention of VIVA's circle of shareholders, who entrusted him with the German Management of the Music Video Department of DoRo Produktion - the largest music video production in Europe at the time.
After successful development work, Ercin Filizli left the Department M. and VIVA to concentrate on expanding the Full-Service Digital Agency VISION UNLTD. CREATIVE WORX, VUCX. Filizli's work as a Music Video Director began with the production and direction of Stefan Raab's hit "Hier kommt die Maus", which was followed by versatile productions such as the Guano Apes' echo award-winning music video "Lord of the Boards" and HIM's "Gone with the sin".
At VUCX, we are simply creative all-rounders who enjoy creating videos that help our clients and their companies succeed. Our team consists of specialists, strategists, designers, copywriters, cameramen and directors who are ready for your project.
We bring new impulses to your Brand. Let's Go!
Strategy, Consulting
