Generali
Children's book "Tooth fairy"
A children's book with a loving story about the tooth fairy and pictures to colour in - packed in a distribution medium for Generali's investment advisors.
- # Grafikdesign
- # Text & Redaktion
VUCX provides the storytelling, the appropriate illustrations and explanatory background information on the subject of tooth protection for children.
In addition to the story, the booklet contains elements for children to puzzle and colour in and at the same time sensitises parents to the subject of tooth protection and prevention.
The booklet has been available since this summer at kindergartens, schools and paediatricians.
About the customer: Generali Deutschland AG and is the second largest insurer in Germany with about 10 million customers. It includes several insurance companies and financial services, among others CosmosDirekt and Envivas Krankenversicherung. As part of the international Generali Group, the group employs about 10,000 people nationwide.
