Max Factor -
Miracle Pure
TV-Spot
Pure Radiance in Motion
To launch the Miracle Pure Skin-Illuminating Serum across the D/A/CH region, VUCX partnered with COTY to craft a visually captivating 20-second TV commercial – a tribute to the power of transformation and the purity of radiant skin.
Starring professional dancer and Coty brand ambassador Ekaterina Leonova, the film gracefully portrays the serum’s illuminating effect, as she transitions from natural elegance to glowing brilliance – a performance echoing the essence of Max Factor’s innovation.
Lights, Camera, Glow!
- # Strategische Markenberatung
- # Videoproduktion
Challenge Accepted – and Mastered!
From briefing to final delivery in just five days, this project exemplifies what VUCX does best: combining strategic speed with high-end creativity. We brought together storytelling, visual beauty, and technical precision to deliver an unforgettable product moment.
Our Role:
As COTY’s long-standing creative partner, we delivered a full-spectrum campaign in record time:
- Creative Development & Production: From ideation to execution, we transformed the client’s vision into a compelling narrative within just five days.
- TV Spot Production: Shot and produced a dynamic 20-second commercial showcasing Ekaterina’s transformation, capturing the light-reflecting qualities of the serum.
- Post-Production Excellence: Seamless editing and finishing touches that amplified the product’s skin-enhancing features.
- Integrated Campaign Assets: Designed and created POS displays, digital out-of-home (DOOH) banners, and in-store visuals to ensure a cohesive brand experience across all touchpoints.
Behind the Scenes
About the Customer: COTY is a New York based, world-leading perfume and cosmetics company that produces cosmetics, skin care, fragrance, hair color and styling products. Some of Coty's iconic brands: Adidas, Hugo Boss, Calvin Klein, Chloé, David Beckham, Lancaster, Manhattan and Max Factor.
At VUCX, we specialize in strategy, creation, content, web, social media, and digital marketing – building tailored solutions that resonate. Let’s create something extraordinary together.