Google Ads Agency from Cologne, Germany
Launch and manage Google Search Ads
Google Ads has become an indispensable part of the digital marketing mix. This makes it all the more important to seek professional support in achieving your digital marketing goals.
VUCX ranks among Germany's top performance marketing agencies.
Schedule an appointment now for your first free performance check of your Google Ads Account.
In a no-obligation initial consultation with free advisory services, discover more about your optimization potential.
Why should you run Google Ads?
In a world where Google processes billions of search queries daily, including many that have never been asked before, it's crucial that your ads appear exactly when potential customers are searching for what you offer. Why?
According to a 2022 Google study, 80% of customer journeys begin online with a search. This means that nowadays, customers typically start their purchasing decisions online by searching for information about products, services, or companies.
Therefore, it's essential for businesses to focus on their customers' online search needs. This includes optimizing their websites and content to be discoverable for relevant search queries. Additionally, businesses should maintain a presence on social media and other online platforms to connect with potential customers.
The VUCX Google Ads Agency Team in Cologne is ready to support you in developing and implementing Search Engine Advertising Campaigns.
Currently, the PPC (pay-per-click) team led by Online Marketing Expert Ercin Filizli manages Google Ads for the following companies:
1. Bethmann Bank (ABN AMRO)
2. Playitas Resort (DER Touristik Hotels & Resorts GmbH)
3. Roncalli Circus and Theater
4. murrplastik (Murplastik Systemtechnik GmbH)
5. Landmark Fine Travel
Furthermore, we help marketers make their Google Ads account performance visible and understandable. Whether it involves website usage data from Google Analytics, Google Ads data, Social Media data, or a combination of all these and more.
Successful campaign management in Google Ads requires solid data management. That's why the VUCX Google Ads team helps companies identify meaningful KPIs and sustainably increase their campaign efficiency.
Learn more about Google Analytics
Google Ads & SEO: Your Key to Success
Optimize your Online Strategy by combining Search Engine Advertising and Optimization.
There are several important insights that can be drawn from Google Ads regarding search queries:
- Popular Search Terms
Google Ads provides insights into the most popular search terms users employ to find products or services that your company offers. This information can be used to adjust your website's keywords and content to better meet user needs.
- Search Volume
Google Ads displays the search volume for specific search terms, showing how frequently they are used. This information can be used to set priorities in keyword research and focus on the most important search terms.
- Competition intensity
Google Ads shows how intense the competition is for specific search terms. This information can be used to adjust paid advertising strategy and ensure the company maintains good visibility for key search terms.
- Click-through Rate
Google Ads shows the click-through rate for paid advertisements, allowing you to see how well users respond to them. This information can be used to optimize ads and ensure they are relevant and appealing to users.
- Conversion Rate
Google Ads shows the conversion rate for paid advertisements, allowing you to see how successful they are at generating conversions. This information can be used to optimize ads and landing pages to ensure they motivate users to take desired actions (e.g., purchase, registration, download).
Expert tip: Many paid analysis tools provide these values and insights. For smaller budgets, it can be worthwhile to obtain these insights directly from Google Ads.
This information is very detailed and comprehensive, allowing you to improve ad and landing page optimization and enhance paid advertising performance.
Another advantage is that these insights can be used directly in Google Ads to optimize advertisements and campaigns.
For example, you can adjust keywords and ad copy to increase search volume and conversion rates, or adjust bids for specific search terms to improve visibility and click-through rates.
However, note that Google Ads isn't the only source for this information, and there may be other tools that provide similar insights. It's worth comparing different options and considering which solution is best for your company. Feel free to contact us about which toolset would be a good choice for your needs.
Key Performance Indicators (KPI)
The difference between KPIs and metrics
Most companies analyze their website usage through Google Analytics or alternative analysis tools.
Analyses with Google Analytics and Google Ads are often limited to simple metrics like page views, CTR, session duration, and bounce rate. The complex data is frequently not considered in the context of important questions and thus remains less meaningful.
It's enormously important to continuously analyze your ad performance. Only then can you draw the right conclusions about campaign success. Questions include:
Does it make sense to bid on your own brand with Google Ads?
How much budget should I allocate for my Google Ads campaigns?
Should I use Google Display Ads?
Only when you ask the right questions will you be able to assess whether your online advertising through Google Ads is having optimal impact. The VUCX Performance Marketing Team provides comprehensive service support, including at an international level.
Often, the terms KPI and metric are used synonymously. However, there are massive differences.
Key Performance Indicators Deep Dive:
A company's key performance indicators are metrics that can be used to evaluate goals and targets. The purpose of a KPI is to measure the impact of activities, processes, and people on operational business. They can also indicate how well your company is positioned for future growth. They should be measurable and actionable so you can recognize when results need to change.
What Does a Google Ads Agency Cost?
The costs for a Google Ads agency vary and depend on the following factors:
- Campaign budget
The total budget to be spent on advertisements influences our fees. Higher budgets may require more comprehensive services and intensive support. - Scope of services
We offer various service packages. At VUCX, we not only manage campaigns but also offer additional services such as keyword research, ad design, and continuous optimization. - Duration and contract type
We can offer discounts for long-term contracts. - Target audience and market segment
The complexity of targeting audiences and competitive intensity in the respective market segment can also influence costs. - Technology implementation
The use of advanced analysis tools and technology solutions for more precise evaluation and campaign optimization may incur additional costs.
Contact us today for a no-obligation consultation and learn how we can work together to take your Google Ads campaigns to the next level.
Strategy, Consulting
Google Ads & Google Analytics 4: The Perfect Interplay
The Integration of Advertising and Analytics for a Comprehensive Understanding of Your Online Performance
Google Analytics 4 (GA4) represents the next generation of insights and provides you with a powerful toolset to track and analyze your users' behavior in real-time. With GA4, you can:
- Create customizable reports
Design reports according to your needs to gain precise insights into your website's performance.
- Better understand your audience
Capture detailed information about your target audience and their interactions to provide more relevant content.
- Enhanced integration with Google Ads
Link your Google Ads campaigns directly with GA4 to enable seamless analysis and optimization of ads and conversion rates.
- Work in compliance with Privacy Regulations
Benefit from advanced privacy features that help ensure compliance with data protection regulations like GDPR.
With Google Analytics 4, you not only gain access to advanced analytics but also an integrated understanding of the customer journey. It enables you to identify trends, make forecasts, and make informed decisions to achieve your business goals.
Expert tip:
Google Analytics 4 is a flexible and customizable tool that easily integrates into your existing marketing strategy. If you're looking for the most powerful analytics for your business, we're here to help.
Contact us to learn more about how GA4 can transform your business.
Learn more about transitioning from Google Analytics Universal to Google Analytics 4:
Google Ads Agency Expertise
With our years of Google Ads Agency Expertise and deep understanding of additional marketing disciplines, we develop a customized advertising strategy that helps you reach your target customers efficiently and effectively.
From flexible budget control to fine-tuning ad copy and keywords; we dynamically adapt to market trends and provide you with precise insights into your advertising success – all to put your business in focus for interested customers at the exact moment of their active search.
Our Google Ads Agency Experts use comprehensive data analysis to ensure your search ads reach exactly the right customers. Through careful selection and optimization of keywords, we ensure your ads appear at the top of relevant search queries.
We understand that every interaction counts, and therefore we align our strategies to not only attract attention but also generate genuine interest and actions from potential customers.
With our expertise in Google Ads, we not only increase your visibility on the web but also ensure that every advertising investment achieves optimal results. Trust that we will advance your business with targeted and effective advertising measures.